To announce Truth's opioid awareness campaign, a large glass box was erected in New York City’s Astor Place, featuring unvarnished footage of opioid users living through a real detox period. The installation, open to the public for two days in June of 2018, was filmed for an Emmy winning national public service announcement.

As producer of the public activation, I was responsible for the live experience, including the build of the box, technical elements of the visuals and sound, staffing, permitting and coordinating details with the shoot team.

Press: AdWeek, AdAge, Fast Company