Urban decay stay naked global tour
Lizzo performs in Los Angeles
To launch Urban Decay’s Stay Naked foundation line, we took a global tour with three events, in three countries, in one week.
Parties featured performances by Lizzo in Los Angeles, Karol G in Mexico City, and a beauty talk with CL and Ezra Miller in Seoul. Each event was distinct and culturally relevant while retaining the look and feel of the Stay Naked product and Urban Decay brand.
As executive producer, I oversaw the full program, working with teams in each city on location scouting, talent management, fabrication, technical elements, performances and the guest experience.
An influencer poses in a hall of mirrors style installation featuring UD video content.
The stage awaits Karol G in Mexico City.
CL and Ezra Miller talk beauty in Seoul.
An LED screen in front of the venue was branded in Seoul.
Produced in July - August 2019 by Kristen Amato for PAPERWORK | Photos by BFA and Ernesto Carrillo