Urban decay Naked cherry
For the launch of Urban Decay’s Naked Cherry eyeshadow palette, the grounds of a Hollywood warehouse turned photo studio were transformed into a block party, Urban Decay style, featuring a working tattoo parlor, a Jon & Vinny’s pizza stand with UD branded boxes, denim customization, one studio devoted to an interactive video mapping display, and Snoop Dogg as DJ.
The launch party was preceded by a public stunt featuring giant cherries erected in NYC, Paris, London, and Sydney.
As executive producer, I oversaw the full program.
