Urban decay x game of thrones
For the launch of Urban Decay’s collaboration with Game of Thrones, a former bank in downtown Los Angeles was transformed into a medieval castle with nods to the four clans of Westeros. Projection mapping was used to enhance architectural details, a flying dragon projection circled the space, and intricate displays showcased the product.
The event was preceded by content shoots and VIP experiences for global beauty influencers in GOT shooting locations, Dubrovnik and Belfast.
As executive producer, I oversaw the U.S. launch event and the influencer trips with on-the-ground support in Europe.
