Urban Decay Vice
For the launch of Urban Decay’s Vice lipstick line, several distinct spaces in a former Brooklyn warehouse were transformed into the world of Vice.
Inspired by immersive productions like Sleep No More, an alleyway featuring purple fog and neon signs led to experiences inspired by iconic hues. The No-Tell Motel was a customizable photo set that guests could light in tones of the collection. A mock adult book store showcased the names of all 100 shades on artfully displayed books and magazines. Branded carts served healthy takes on street food and the Dive bar featured tongue-in-cheek gig posters and a retro lipstick vending machine.
Press: BizBash
